For their newest luxury apartment development, Everton, the client sought a brand identity that captured the building’s significant verticality and organic-inspired interior design elements while embracing the culture of Jersey City. The goal was to create a seamless blend between approachable luxury and the rich heritage of the neighborhood.

The brand identity emphasizes Everton’s striking height through bold, skewed typography, while a typewriter-style secondary font adds warmth and personality. An earthy color palette, inspired by the building’s warm interiors and the classic brick facades found throughout the area, ties the development to its surroundings.

Every detail, from the logo to the marketing materials, was designed to reflect Everton’s balance of refined living and authentic local charm. The result is a brand that resonates with residents seeking both sophistication and a deep connection to the city’s evolving landscape.