the proof

Located in Boston’s Hyde Park neighborhood, a historically rich neighborhood now attracting a new generation of residents, The Proof is an apartment complex named after the area's involvement in distilling. The brand identity draws on this heritage with a bold, yet charismatic, vintage-inspired logo that evokes the character of the town and craftsmanship of the past, while signaling a renewed energy in the area. The logo also seamlessly complements the warm earth tones, mid-century influences, and industrial details in the interior design of the building. The result is a cohesive, grounded identity that feels both familiar and fresh—positioning The Proof as a welcoming, stylish home for those seeking authenticity and community in a changing Hyde Park.